UIS class gets sneak peek at Super Bowl
Jackson was among 22 students from the University of Illinois Springfield who traveled to Indianapolis on Tuesday for a behind-the-scenes look at how to host the world’s largest sporting event.
The class — an introduction to public relations — met with the Indianapolis Super Bowl Committee that has spent the past four years preparing their city for Super Bowl XLVI.
Ann Strahle, UIS assistant professor of communications, said she used her Indianapolis connections to give students exposure to a real public relations campaign.
“I wanted them to see a real-life example of (orchestrating an event of this size) — public relations, media relations, community relations, working with the police, travel, hotel,” the Indiana native said. “And how often do you get an opportunity like this?
The trip was featured in an January 29, 2012, article in The State Journal-Register.
Read the article online